Unbounce vs Clickfunnels 2024: Choosing the Best Landing Page Builder

When it comes to selecting the right platform for building landing pages and sales funnels, the debate often narrows down to Unbounce vs ClickFunnels. Both platforms are revered in the digital marketing community for their robust features and functionalities. However, they cater to slightly different needs and preferences which can impact your online marketing endeavors significantly. This comprehensive comparison will delve into various facets of Unbounce and ClickFunnels, covering ease of use, features, pricing, support, and more, to provide you with a clear perspective on which platform aligns well with your marketing goals. So, let’s dive into the nitty-gritty of Unbounce vs ClickFunnels and help you make an informed decision for your business.

Landing Page Builder

One of the most important aspects of any online marketing campaign is the landing page. A landing page is the first impression that your visitors get when they click on your ads, emails, or links. It’s where you showcase your offer, capture their attention, and persuade them to take action.

But how do you create a landing page that converts? That’s where a landing page builder comes in handy. A landing page builder is a software tool that allows you to design, customize, and publish landing pages without coding or technical skills. You can choose from a variety of templates, drag and drop elements, and optimize your pages for conversions.

In this section, we’ll compare two of the most popular landing page builders on the market: Unbounce and ClickFunnels. We’ll look at their features, pros and cons, and pricing to help you decide which one is better for your needs.

Unbounce

Unbounce is a powerful and flexible landing page builder that lets you create stunning landing pages in minutes. You can use Unbounce to create any type of landing page, from lead generation to sales to webinar registration.

Unbounce has over 100 templates to choose from, or you can start from scratch with a blank canvas. You can customize every aspect of your landing page with the drag-and-drop editor, which gives you pixel-perfect control over the layout and design. You can also add dynamic text replacement, popups, sticky bars, and other features to boost your conversions.

Unbounce also has a unique feature called Smart Traffic, which uses artificial intelligence to automatically optimize your landing pages for each visitor. Smart Traffic analyzes your visitors’ attributes and behavior and directs them to the most relevant version of your landing page. This way, you can increase your conversion rate without running complex A/B tests.

Some of the benefits of using Unbounce are:

• It’s easy to use and offers a lot of customization options
• It has a large library of templates and integrations
• It has advanced features like Smart Traffic, dynamic text replacement, and AMP pages
• It has a 14-day free trial and a 30-day money-back guarantee

Some of the drawbacks of using Unbounce are:

• It’s more expensive than some of the alternatives
• It doesn’t have a built-in sales funnel builder
• It has a learning curve for some of the advanced features

ClickFunnels

ClickFunnels is more than just a landing page builder. It’s a complete sales funnel builder that helps you create high-converting funnels for any purpose. A sales funnel is a series of steps that guide your visitors from awareness to action.

ClickFunnels has over 160 templates to choose from, or you can create your own funnel from scratch. You can use ClickFunnels to create landing pages, squeeze pages, sales pages, order forms, thank you pages, upsell pages, membership sites, webinars, and more.

ClickFunnels also has a drag-and-drop editor that lets you customize your pages with ease. You can add elements like headlines, images, videos, buttons, forms, countdown timers, and more. You can also integrate ClickFunnels with various email marketing, payment processing, and analytics tools.

ClickFunnels also has a feature called Follow-Up Funnels, which allows you to automate your email marketing campaigns based on your visitors’ actions. You can send targeted emails to your leads and customers based on their behavior and preferences. This way, you can increase your retention and revenue.

Some of the benefits of using ClickFunnels are:

• It’s easy to use and offers a lot of functionality
• It has a proven track record of generating high conversions
• It has a built-in email marketing tool and a marketplace for additional templates
• It has a 14-day free trial and a 30-day money-back guarantee

Some of the drawbacks of using ClickFunnels are:

• It’s expensive compared to some of the alternatives
• It doesn’t have as many templates and integrations as Unbounce
• It doesn’t have as much flexibility and control as Unbounce

Conclusion

Both Unbounce and ClickFunnels are excellent tools for creating landing pages that convert. However, they have different strengths and weaknesses depending on your goals and preferences.

If you’re looking for a landing page builder that offers more customization, flexibility, and optimization features, then Unbounce might be a better choice for you. Unbounce is ideal for creating landing pages that match your brand, audience, and offer.

If you’re looking for a sales funnel builder that offers more functionality, simplicity, and automation features, then ClickFunnels might be a better choice for you. ClickFunnels is ideal for creating sales funnels that guide your visitors from start to finish.

Ultimately, the best way to find out which tool is better for you is to try it out yourself. Both Unbounce and ClickFunnels offer a 14-day free trial, so you can test them out before committing to a plan.

Sales Funnel Builder

A sales funnel is a series of steps that leads your prospects from awareness to purchase. It’s a way of guiding them through the buyer’s journey and convincing them to buy your product or service.

A sales funnel builder is a tool that helps you create and optimize your sales funnels. It allows you to design, customize, and publish your funnel pages without coding or technical skills. You can also track and analyze your funnel performance and improve your conversion rates.

In this section, we’ll compare two of the most popular sales funnel builders on the market: Unbounce and ClickFunnels. We’ll look at their features, pros and cons, and pricing to help you decide which one is better for your needs.

Unbounce

Unbounce is a landing page builder that also offers some features for creating sales funnels. You can use Unbounce to create landing pages, squeeze pages, thank you pages, and confirmation pages.

Unbounce has a drag-and-drop editor that lets you customize every aspect of your funnel pages. You can choose from over 100 templates or start from scratch. You can also add elements like forms, buttons, countdown timers, and popups to increase conversions.

Unbounce integrates with various marketing tools, such as email marketing platforms, CRM systems, and payment gateways. You can also use Unbounce’s A/B testing and Smart Traffic features to optimize your funnel pages for different audiences.

Some of the benefits of using Unbounce are:

• It’s easy to use and offers a lot of customization options
• It has a large library of templates and integrations
• It has advanced features like A/B testing and Smart Traffic
• It has a 14-day free trial and a 30-day money-back guarantee

Some of the drawbacks of using Unbounce are:

• It’s more expensive than some of the alternatives
• It doesn’t have a built-in email marketing tool
• It doesn’t have as many funnel templates as ClickFunnels

ClickFunnels

ClickFunnels is more than just a landing page builder. It’s a complete sales funnel builder that helps you create high-converting funnels for any purpose. You can use ClickFunnels to create landing pages, sales pages, order forms, upsell pages, membership sites, webinars, and more.

ClickFunnels has a drag-and-drop editor that lets you customize your funnel pages with ease. You can choose from over 160 templates or create your own funnel from scratch. You can also add elements like headlines, images, videos, buttons, forms, countdown timers, and more.

ClickFunnels also has a built-in email marketing tool called Follow-Up Funnels that allows you to automate your email campaigns based on your visitors’ actions. You can send targeted emails to your leads and customers based on their behavior and preferences.

ClickFunnels integrates with popular payment gateways such as PayPal, Stripe, and Apple Pay. You can also use ClickFunnels’ marketplace to buy or sell additional templates and funnels.

Some of the benefits of using ClickFunnels are:

• It’s easy to use and offers a lot of functionality
• It has a proven track record of generating high conversions
• It has a built-in email marketing tool and a marketplace for additional templates
• It has a 14-day free trial and a 30-day money-back guarantee

Some of the drawbacks of using ClickFunnels are:

• It’s expensive compared to some of the alternatives
• It doesn’t have as many templates and integrations as Unbounce
• It doesn’t have as much flexibility and control as Unbounce

Conclusion

Both Unbounce and ClickFunnels are excellent tools for creating sales funnels that convert. However, they have different strengths and weaknesses depending on your goals and preferences.

If you’re looking for a landing page builder that offers more customization, flexibility, and optimization features, then Unbounce might be a better choice for you. Unbounce is ideal for creating landing pages that match your brand, audience, and offer.

If you’re looking for a sales funnel builder that offers more functionality, simplicity, and automation features, then ClickFunnels might be a better choice for you. ClickFunnels is ideal for creating sales funnels that guide your visitors from start to finish.

Pricing and Plans

One of the factors that you need to consider when choosing a landing page or sales funnel builder is the pricing and plans. You want to get the best value for your money and the features that suit your needs.

In this section, we’ll compare the pricing and plans of Unbounce and ClickFunnels, two of the most popular tools on the market. We’ll look at their costs, features, and limitations to help you decide which one is better for your budget.

Unbounce

Unbounce offers four plans: Launch, Optimize, Accelerate, and Scale. The Launch plan is the cheapest option, starting from $74 per month (billed annually) or $90 per month (billed monthly). The Launch plan includes:

• Up to 500 conversions
• Up to 20,000 visitors
• One connected domain
• Unlimited landing pages
• Unlimited popups and sticky bars
• Smart Traffic (AI-powered optimization)
• Dynamic text replacement
• A/B testing
• Zapier integration
• WordPress Integration
• Google Analytics integration
• SSL encryption
• GDPR Compliance
• Free hosting

The Optimize plan is the next option, starting from $122 per month (billed annually) or $135 per month (billed monthly). The Optimize plan includes everything in the Launch plan, plus:

• Up to 1,000 conversions
• Up to 30,000 visitors
• Three connected domains
• AMP landing pages (faster loading pages)
• Advanced targeting and scheduling for popups and sticky bars

The Accelerate plan is the third option, starting from $203 per month (billed annually) or $225 per month (billed monthly). The Accelerate plan includes everything in the Optimize plan, plus:

• Up to 2,000 conversions
• Up to 40,000 visitors
• Seven connected domains
• Audit logs (track changes and activity)
• Launch scheduling (schedule when your pages go live)
• Page redirects (redirect traffic from old pages to new ones)

The Scale plan is the most expensive option, starting from $299 per month (billed annually) or $330 per month (billed monthly). The Scale plan includes everything in the Accelerate plan, plus:

• Up to 3,000 conversions
• Up to 50,000 visitors
• 15 connected domains
• Customer Success Manager (dedicated support)
• Priority support (faster response time)

Unbounce also offers a custom plan for enterprise customers who need more conversions, visitors, domains, or features. You can contact Unbounce for a quote.

Unbounce offers a 14-day free trial for all plans and a 30-day money-back guarantee.

ClickFunnels

ClickFunnels offers two plans: Standard and Platinum. The Standard plan is the cheaper option, starting from $127 per month (billed annually) or $147 per month (billed monthly). The Standard plan includes:

• Up to 20 funnels
• Up to 100 pages
• Up to 20,000 visitors
• Unlimited contacts
• Three custom domains
• Unlimited leads
• Email integrations
• Optin funnels
• Sales funnels
• Membership funnels
• Webinar funnels
• A/B split testing
• Funnel sharing

The Platinum plan is the more expensive option, starting from $208 per month (billed annually) or $247 per month (billed monthly). The Platinum plan includes everything in the Standard plan, plus:

• Unlimited funnels
• Unlimited pages
• Unlimited visitors
• Unlimited contacts
• Nine custom domains
• Follow-up funnels (email marketing automation)
• Backpack (affiliate program management)
• Virtual hackathons (live coaching sessions)
• Funnel Flix (training courses and resources)

ClickFunnels also offers a custom plan for enterprise customers who need more than nine custom domains or more than 27 payment gateways. You can contact ClickFunnels for a quote.

ClickFunnels offers a 14-day free trial for both plans and a 30-day money-back guarantee.

Conclusion

Both Unbounce and ClickFunnels have different pricing and plans that cater to different needs and budgets. However, they have some similarities and differences that you need to consider.

Unbounce has more flexible pricing options than ClickFunnels. You can choose from four plans that vary in conversions, visitors, domains, and features. Unbounce also has lower prices than ClickFunnels for similar features.

ClickFunnels has simpler pricing options than Unbounce. You can choose from two plans that offer unlimited contacts and leads. ClickFunnels also has more functionality than Unbounce for creating sales funnels and email marketing campaigns.

Customer Support and Resources

When it comes to choosing a landing page or sales funnel builder, you want to make sure that you have access to reliable customer support and helpful resources. You want to be able to get answers to your questions, solve your problems, and learn how to use the tool effectively.

In this section, we’ll compare the customer support and resources of Unbounce and ClickFunnels, two of the most popular tools on the market. We’ll look at their support channels, response times, quality of service, and availability of resources to help you decide which one is better for your needs.

Unbounce

Unbounce offers customer support via email, phone, and live chat. You can also browse their extensive knowledge base, which contains articles, guides, videos, webinars, and FAQs. Unbounce also has a community forum where you can interact with other users and experts.

Unbounce’s customer support is available from Monday to Friday, 1 AM to 8 PM Pacific Time. The response time varies depending on the channel and the plan you’re on. According to their website, the average response time for email is 2 hours, for phone is 15 minutes, and for live chat is 5 minutes.

Unbounce’s customer support is rated highly by its users. They are known for being friendly, helpful, and knowledgeable. They can assist you with technical issues, billing inquiries, feedback, and suggestions.

Unbounce also offers a Customer Success Manager for customers on the Scale plan or higher. This is a dedicated support person who can help you with onboarding, training, optimization, and best practices.

Some of the benefits of using Unbounce’s customer support and resources are:

• They offer multiple support channels
• They have a fast and reliable response time
• They have a high-quality service
• They have a comprehensive knowledge base
• They have a Customer Success Manager for higher plans

Some of the drawbacks of using Unbounce’s customer support and resources are:

• They are not available 24/7
• They don’t have a built-in chatbot
• They don’t have a marketplace for additional templates

ClickFunnels

ClickFunnels offers customer support via email and live chat. You can also access their help center, which contains articles, guides, videos, webinars, and FAQs. ClickFunnels also has a Facebook group where you can connect with other users and experts.

ClickFunnels’ customer support is available 24/7. The response time depends on the channel and the plan you’re on. According to their website, the average response time for email is 24 hours, and for live chat is 1 hour.

ClickFunnels’ customer support is rated moderately by its users. They are generally helpful and knowledgeable, but sometimes they can be slow or unresponsive. They can assist you with technical issues, billing inquiries, feedback, and suggestions.

ClickFunnels also offers virtual hackathons for customers on the Platinum plan or higher. These are live coaching sessions where you can learn how to build funnels from scratch with the help of experts.

Some of the benefits of using ClickFunnels’ customer support and resources are:

• They are available 24/7
• They have a live chat option
• They have a help center
• They have a Facebook group
• They have virtual hackathons for higher plans

Some of the drawbacks of using ClickFunnels’ customer support and resources are:

• They don’t offer phone support
• They have a slow and inconsistent response time
• They don’t have a Customer Success Manager
• They don’t have a community forum
• They don’t have a built-in chatbot

Pros and Cons

Unbounce and ClickFunnels are both powerful tools for creating landing pages and sales funnels. However, they are not perfect and they have their own advantages and disadvantages. In this section, we’ll summarize the main pros and cons of each tool to help you make an informed decision.

Unbounce

Unbounce is a landing page builder that offers more customization, flexibility, and optimization features than ClickFunnels. You can use Unbounce to create any type of landing page, from lead generation to sales to webinar registration.

Some of the pros of using Unbounce are:

• It has a user-friendly drag-and-drop editor that gives you pixel-perfect control over the layout and design of your landing pages.
• It has a large library of templates and integrations that you can use to create landing pages for various purposes and platforms.
• It has advanced features like Smart Traffic, dynamic text replacement, and AMP pages that can boost your conversion rates with artificial intelligence, personalization, and faster loading speed.
• It has a 14-day free trial and a 30-day money-back guarantee that let you test the tool before committing to a plan.

Some of the cons of using Unbounce are:

• It is more expensive than some of the alternatives, especially if you need more conversions, visitors, domains, or features.
• It does not have a built-in sales funnel builder, so you need to use another tool or manually create your own funnels with multiple landing pages.
• It has a learning curve for some of the advanced features, so you need to spend some time and effort to master them.

ClickFunnels

ClickFunnels is more than just a landing page builder. It is a complete sales funnel builder that helps you create high-converting funnels for any purpose. You can use ClickFunnels to create landing pages, sales pages, order forms, upsell pages, membership sites, webinars, and more.

Some of the pros of using ClickFunnels are:

• It has a simple and intuitive drag-and-drop editor that lets you customize your funnel pages with ease.
• It has a proven track record of generating high conversions for thousands of users across different niches and industries.
• It has a built-in email marketing tool and a marketplace for additional templates that can help you automate your email campaigns and find more funnel ideas.
• It has a 14-day free trial and a 30-day money-back guarantee that lets you test the tool before committing to a plan.

Some of the cons of using ClickFunnels are:

• It is expensive compared to some of the alternatives, especially if you need unlimited funnels, pages, visitors, domains, or features.
• It does not have as many templates and integrations as Unbounce, so you may have less options and flexibility to create landing pages for different purposes and platforms.
• It does not have as much customization and control as Unbounce, so you may have to compromise on some aspects of your landing page design and performance.

ClickFunnels is better for creating sales funnels that offer more functionality, simplicity, and automation features. ClickFunnels is ideal for creating sales funnels that guide your visitors from start to finish.

Conclusion

Navigating the realm of landing page and sales funnel builders can be a daunting task, especially with numerous robust platforms like Unbounce and ClickFunnels at your disposal. Both platforms are powerhouses in their respective domains, making the choice between them hinge largely on your individual business needs and marketing goals.

Unbounce emerges as a strong contender if your focus is on creating captivating, high-converting landing pages with a flair for design customization. Its user-friendly interface and extensive template library can be a boon for marketers aiming to quickly deploy landing pages without a steep learning curve.

On the flip side, ClickFunnels shines brightly for businesses that are on the lookout for a comprehensive solution to build, manage, and optimize entire sales funnels. With its array of pre-built funnel templates and automation features, ClickFunnels can significantly streamline your sales processes, albeit at a higher price point.

In the Unbounce vs ClickFunnels debate, your decision should pivot on whether a specialized landing page builder or a holistic sales funnel solution suits your marketing strategy better. It’s advisable to consider the long-term scalability, integration capabilities, and learning resources provided by each platform as these factors can immensely impact your online marketing success.

Before taking the plunge, it’s worth exploring the trial versions of both Unbounce and ClickFunnels to get a hands-on feel of the platforms. This will not only help you gauge the ease of use but also the extent to which each platform can cater to your specific marketing requirements.

In closing, whether you choose Unbounce or ClickFunnels, ensuring that the platform aligns with your marketing objectives and budget will pave the way for a successful online marketing journey.